Content Audit and Analysis

Role: Main Conten Auditor and Researcher

Tools: Google Analystics, SEMRUSH, Google Console, and Canva, Microscoft Excel and Word.

SUMMARY OF THE AUDIT AND ANALYSIS

  • Boost Social Media Presence by increasing post frequency and expanding to YouTube and TikTok for wider reach.

  • Optimize the Website by enhancing the layout, adding subheadings, a comment section, and easy-sharing features for better usability.

  • Diversify Content by promoting @Humber Podcast and TV Humber to create a unique and engaging content mix.

  • Increase Engagement by leveraging social media for greater visibility and audience interaction.

  • Enhance User Experience by making the website more accessible, interactive, and user-friendly.