Consumer Research and Content Creation
Role: Researcher for target audience, creating the user persona and designing the content for social media
Tools used: Google Analytics and Canva
The strategy focuses on creating comprehensive guides, interactive multimedia, and responsive FAQs to better understand and engage the audience for Humber Pathways.
By leveraging existing social media platforms and implementing effective search engine optimization techniques, the plan aims to expand Humber Pathways' audience reach and visibility.
Content Writing and Social Media Carousel Posts Graphics
Content for social media relates to what the research found.
The FAQ content is a question that students mostly ask.
Testimonials from alumni help give the campaign credibility.
The questionnaire will help understand what programs most of the audience is interested in.
